Joy Hysteric was established in 2004, founded by Creative Director and Stylist Mel Tan who opened the first Joy Hysteric boutique on the Gold Coast in Queensland, Australia. Whilst buying for and directing her retail company, Mel inadvertently became a pioneer of social media influence, promoting her brand and business through the likes of MySpace back in 2005, Facebook and, eventually upon its launch, Instagram where she very quickly garnered a worldwide audience entranced by the content she was creating for her stores.
Today, the Joy Hysteric brand is synonymous in representing Mel’s personal and recognisable edgy style and artistic aesthetic – a juxtaposition of high end versus badass femme. Her imagery depicts not only an aspirational lifestyle but evokes an attitude that celebrates confidence, boldness and individuality through her ever evolving looks, body art and unique take on fashion and beauty.
Mel has worked with countless Australian and International brands throughout her career as a fashion buyer, stylist, creative consultant and content producer and is considered an expert in her field. She has previously partnered with YSL Beauty, MAC Cosmetics, Estee Lauder, MINI, SONY Pictures, Grey Goose Vodka, Nasty Gal and FBI Fashion College where she is a regular guest speaker and mentor to students there studying creative direction.
For more information or to send an enquiry please email us or telephone +61 8377 0660.